Deconstruction of Nike poster
In the poster straight away you can tell it is aimed towards a male audience. The black and the lime green are “manly” colours. If the colour pink was used it wouldn’t catch a mans attention he would just think it is an advert targeted towards a female audience but the use of green and black draws his attention to the advert.
Having low lighting hides his disability, when you first look at this advert you see a masculine man and not a disabled man. The lighting used shows off the mans muscles this gives him a good representation to show he is masculine.
The black background makes the man the vocal point of the advert. The shot is taken from the front left of the man to show off his muscles.
At first glance you don’t see that the man is disabled the way the shot has been taken and the lightning draws your eye towards his upper body and not towards his legs.
The use of the black background makes the logo and slogan stand out to make you recognise the brand that is being advertised. The logo also draws your eye to notice that the man has a disability.
The use of the white background on the text makes it stand out more than just using white writing this draws your eye to read what is being said on the advert.
Compared to the female Reebok advert you can see that they are both targeted towards a different audience the use of the female character in the Reebok advert shows that it is targeted towards a female audience. In both of the adverts the logo stands out because is isn’t surrounded by anything and has nothing drawing your eye away from it.
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